"Never be led in new paths by the…" — Claude C. Hopkins

"Never be led in new paths by the blind"

— Claude C. Hopkins

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47 Quotes by Claude C. Hopkins

Claude C. Hopkins has 47 quotes on this site. A few more worth reading:

People don't buy from clowns.
The man who wins out and survives does so only because of superior science and strategy.
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Picture what others wish to be, not what they may be now
The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the…
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them…
We cannot go after thousands of men until we learn now to win one
Don't, to gain general and useless attention, sacrifice the attention that you want
Platitudes and generalities roll of the human understanding like water from a duck
The weight of an argument may often be multiplied by making it specific

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More Advertising Quotes

This quote is filed under Advertising Quotes, one of 1,021 quotes in that category. Here are a few more:

People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by… — Isaac Asimov
Just advertising departments with legs and high heels. — Richard Avedon
In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it… — Alan Ball
The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends… — Henry Adams
In good times, people want to advertise; in bad times, they have to. — Bruce Barton
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is… — Jean Baudrillard
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
The most powerful element in advertising is the truth. — William Bernbach
Today's smartest advertising style is tomorrow's corn. — William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach

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