All Claude C. Hopkins Quotes
- People don't buy from clowns. Buy
- The man who wins out and survives does so only because of superior science and strategy. Doe
- The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. According
- Picture what others wish to be, not what they may be now Inspirational
- Never be led in new paths by the blind Advertising
- The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination Accurate
- Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly Advertising
- In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster Advertisers
- Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around… Advertising
- We cannot go after thousands of men until we learn now to win one Advertising
- Don't, to gain general and useless attention, sacrifice the attention that you want Advertising
- Platitudes and generalities roll of the human understanding like water from a duck Advertising
- The weight of an argument may often be multiplied by making it specific Advertising
- If a claim is worth making, make it in the most specific way Advertising
- Impressive claims are made far more impressive by making them exact Advertising
- On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely… Advertising
- Advertising is much like war, minus the venom Advertising
- This is no lazy mans field Advertising
- Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns Advertising
- The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take… Action
- Don't think of people in the mass. This gives you a blurred view Blurred
- Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves Address
- People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose… Amused
- Address the people you seek, and them only Address
- Curiosity is one of the strongest human incentives Curiosity