"Impressive claims are made far more impressive by……" — Claude C. Hopkins
"Impressive claims are made far more impressive by making them exact"
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Claude C. Hopkins
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47 Quotes by Claude C. Hopkins
Claude C. Hopkins has 47 quotes on this site.
A few more worth reading:
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People don't buy from clowns.
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The man who wins out and survives does so only because of superior science and strategy.
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Picture what others wish to be, not what they may be now
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Never be led in new paths by the blind
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the…
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them…
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We cannot go after thousands of men until we learn now to win one
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Don't, to gain general and useless attention, sacrifice the attention that you want
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Platitudes and generalities roll of the human understanding like water from a duck
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