"Names that tell stories have been worth millions……" — Claude C. Hopkins
"Names that tell stories have been worth millions of dollars. So a great deal of research often proceeds the selection of a name"
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Claude C. Hopkins
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47 Quotes by Claude C. Hopkins
Claude C. Hopkins has 47 quotes on this site.
A few more worth reading:
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People don't buy from clowns.
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The man who wins out and survives does so only because of superior science and strategy.
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Picture what others wish to be, not what they may be now
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Never be led in new paths by the blind
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the…
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them…
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We cannot go after thousands of men until we learn now to win one
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Don't, to gain general and useless attention, sacrifice the attention that you want
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Platitudes and generalities roll of the human understanding like water from a duck
See all 47 quotes by Claude C. Hopkins »
More Been Quotes
This quote is filed under Been Quotes,
one of 43,316 quotes in that category. Here are a few more:
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I don't think about my previous success. I'm happy that the work I've done has been very successful.
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On the field, blacks have been able to be super giants. But, once our playing days are over, this is…
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He who is to be a good ruler must have first been ruled.
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Even when laws have been written down, they ought not always to remain unaltered.
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Every art and every inquiry, and similarly every action and choice, is thought to aim at some good; and for…
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I guess I wanted to leave America for awhile. It wasn't that I wanted to become an expatriate, or just…
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Stories in which the destruction of society occurs are explorations of social fears and issues that filmmakers, novelists, playwrights, painters…
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Politics, it seems to me, for years, or all too long, has been concerned with right or left instead of…
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