"Ads are not written to entertain. When they……" — Claude C. Hopkins
"Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause"
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Claude C. Hopkins
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47 Quotes by Claude C. Hopkins
Claude C. Hopkins has 47 quotes on this site.
A few more worth reading:
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People don't buy from clowns.
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The man who wins out and survives does so only because of superior science and strategy.
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Picture what others wish to be, not what they may be now
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Never be led in new paths by the blind
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the…
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them…
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We cannot go after thousands of men until we learn now to win one
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Don't, to gain general and useless attention, sacrifice the attention that you want
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Platitudes and generalities roll of the human understanding like water from a duck
See all 47 quotes by Claude C. Hopkins »
More Abandon Quotes
This quote is filed under Abandon Quotes,
one of 715 quotes in that category. Here are a few more:
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If I can procure three hundred good substantial names of persons, or bodies, or institutions, I cannot fail to do…
— John James Audubon
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If Christ Jesus dwells in a man as his friend and noble leader, that man can endure all things, for…
— Teresa of Avila
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The people who abandon Jihad fall a victim to humility and degradation.
— Abu Bakr
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When you are portraying somebody that has a very specific emotional weight, you feel like you're really starting to abandon…
— Javier Bardem
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If Republicans are aiming for the heart, for compassion, the last thing they should do is abandon the sanctity of…
— Gary Bauer
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More and more political analysts and weak-kneed politicians are advising the historically pro-life Republican Party to abandon its pro-life stance…
— Gary Bauer
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Sex pleasure in woman is a kind of magic spell; it demands complete abandon; if words or movements oppose the…
— Simone de Beauvoir
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The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to…
— Napoleon Bonaparte
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The essence of optimism is that it takes no account of the present, but it is a source of inspiration,…
— Dietrich Bonhoeffer
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I had to abandon free market principles in order to save the free market system.
— George W. Bush
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I'm not suggesting people abandon musical instruments and start playing their cars and apartments, but I do think the reign…
— David Byrne
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To abandon oneself to principles is really to die - and to die for an impossible love which is the…
— Albert Camus
See all 715 Abandon Quotes »