"Consumers know precisely what's wrong with advertising. Be……" — Phil Dusenberry
"Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be."
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Phil Dusenberry
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6 Quotes by Phil Dusenberry
Phil Dusenberry has 6 quotes on this site.
A few more worth reading:
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I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is…
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In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand…
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A brand is nothing but an expression of the consumer’s loyalty and trust.
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That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a…
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The work, the work, the work. This is what the business is all about. This is the fun, the glory,…
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