Phil Dusenberry Quotes
6 quotes
in 100 categories
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I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes...
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In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
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A brand is nothing but an expression of the consumer’s loyalty and trust.
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That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business.…
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Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as…
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The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only…
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