""Best in the world," "lowest price in existence,……" — Claude C. Hopkins
""Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make"
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Claude C. Hopkins
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47 Quotes by Claude C. Hopkins
Claude C. Hopkins has 47 quotes on this site.
A few more worth reading:
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People don't buy from clowns.
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The man who wins out and survives does so only because of superior science and strategy.
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Picture what others wish to be, not what they may be now
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Never be led in new paths by the blind
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the…
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them…
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We cannot go after thousands of men until we learn now to win one
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Don't, to gain general and useless attention, sacrifice the attention that you want
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Platitudes and generalities roll of the human understanding like water from a duck
See all 47 quotes by Claude C. Hopkins »
More All Quotes
This quote is filed under All Quotes,
one of 128,558 quotes in that category. Here are a few more:
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Total loyalty is possible only when fidelity is emptied of all concrete content, from which changes of mind might naturally…
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No cause is left but the most ancient of all, the one, in fact, that from the beginning of our…
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The ultimate end of human acts is eudaimonia, happiness in the sense of living well, which all men desire; all…
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The new always happens against the overwhelming odds of statistical laws and their probability, which for all practical, everyday purposes…
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Where all are guilty, no one is; confessions of collective guilt are the best possible safeguard against the discovery of…
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We have almost succeeded in leveling all human activities to the common denominator of securing the necessities of life and…
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I keep my friends as misers do their treasure, because, of all the things granted us by wisdom, none is…
— Pietro Aretino
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We must all make peace so that we can all live in peace.
— Jean-Bertrand Aristide
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The spirit of Ubuntu, that once led Haiti to emerge as the first independent black nation in 1804, helped Venezuela,…
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As we all know, many people remain buried under tons of rubble and debris, waiting to be rescued. When we…
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Wise people, even though all laws were abolished, would still lead the same life.
— Aristophanes
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A friend to all is a friend to none.
— Aristotle
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