"Such exaggerations have been so common that the……" — Daniel Starch

"Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article."

— Daniel Starch

Actual Quotes Actual Facts Quotes Advertising Quotes Advertising Copy Quotes Argument Quotes Arguments Quotes Article Quotes Articles Quotes Assertiveness Quotes Away Quotes Been Quotes Brag Quotes Common Quotes Convincing Quotes Copies Quotes Copy Quotes Doing Quotes Due Quotes Exaggeration Quotes Exaggerations Quotes Excuse Quotes Excuses Quotes Fact Quotes Fact Remains Quotes Facts Quotes Far Quotes Far Less Quotes Generalities Quotes Grain Quotes Immensely Quotes Improved Quotes Improved Immensely Quotes Less Quotes Less Convincing Quotes License Quotes Merit Quotes Merits Quotes Much Quotes Nevertheless Quotes Partly Quotes Public Quotes Public Takes Quotes Remains Quotes Salt Quotes Self Quotes Self Assertiveness Quotes Statement Quotes Substituting Quotes Such Quotes Superlative Quotes Superlatives Quotes Takes Quotes Takes Them Quotes Them Quotes Weak Quotes Would Be Quotes

6 Quotes by Daniel Starch

Daniel Starch has 6 quotes on this site. A few more worth reading:

See all 6 quotes by Daniel Starch »

More Actual Quotes

This quote is filed under Actual Quotes, one of 1,266 quotes in that category. Here are a few more:

The fatigue produced on the muscles of the human frame does not altogether depend on the actual force employed in… — Charles Babbage
Where do we say that a cell became a blade of grass, which became a starfish, which became a cat,… — Michele Bachmann
The Canadian run can be no different, at least in terms of actual running. — Dennis Banks
Fishing is boring, unless you catch an actual fish, and then it is disgusting. — Dave Barry
I do love to eavesdrop. It's inspirational, not only for subject matter but for actual dialogue, the way people talk. — Lynda Barry
Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their… — Jeff Bezos
It is evident that skepticism, while it makes no actual change in man, always makes him feel better. — Ambrose Bierce
Sure, I suffered a lot. But it's not like the end of the world and it's not who I am.… — Ben Affleck
I've thought for the last decade or so, the only actual place raw truth was seeping through in newspapers was… — Elayne Boosler
The importance to the writer of first writing must be out of all proportion of the actual value of what… — Elizabeth Bowen
Congress acknowledged that society's accumulated myths and fears about disability and disease are as handicapping as are the physical limitations… — William J. Brennan
You don't want flame to hit your food. Flame is bad. Flame does nasty things to food. It makes soot… — Alton Brown

See all 1,266 Actual Quotes »