"The product itself should be it's own best……" — Claude C. Hopkins
"The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it"
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Claude C. Hopkins
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47 Quotes by Claude C. Hopkins
Claude C. Hopkins has 47 quotes on this site.
A few more worth reading:
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People don't buy from clowns.
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The man who wins out and survives does so only because of superior science and strategy.
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Picture what others wish to be, not what they may be now
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Never be led in new paths by the blind
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the…
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them…
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We cannot go after thousands of men until we learn now to win one
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Don't, to gain general and useless attention, sacrifice the attention that you want
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Platitudes and generalities roll of the human understanding like water from a duck
See all 47 quotes by Claude C. Hopkins »
More Alone Quotes
This quote is filed under Alone Quotes,
one of 10,353 quotes in that category. Here are a few more:
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I try to push ideas away, and the ones that will not leave me alone are the ones that ultimately…
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There's love, and certainly children you care about more than yourself. But nevertheless, we're alone in our heads.
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I really enjoy being single again. I spent a lot of time in a relationship and the nearer we came…
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India is the meeting place of the religions and among these Hinduism alone is by itself a vast and complex…
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Woman is fine for her own satisfaction alone. No man will admire her the more, no woman will like her…
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I hate cameras. They interfere, they're always in the way. I wish: if I could work with my eyes alone.
— Richard Avedon
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Mental prayer in my opinion is nothing else than an intimate sharing between friends; it means taking time frequently to…
— Teresa of Avila
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While the soul is in mortal sin, nothing can profit it; none of its good works merit an eternal reward,…
— Teresa of Avila
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The further we distance ourselves from the spell of the present, explored by our senses, the harder it will be…
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The average Nigerian person has come to reconcile himself with the fact that his or her social progress remain essentially…
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In today's interdependent world, a threat to one becomes a menace to all. And no state can defeat these challenges…
— Michelle Bachelet
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We neither laugh alone, nor weep alone, why then should we pray alone?
— Anna Letitia Barbauld
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