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Inspirational Quotes by Leo Burnett
- Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
- Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there…
- If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming…
- The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
- There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
- A good ad which is not run never produces sales.
- What helps people, helps business.
- Don't tell people how good you make the goods; tell the how good your goods make them.
- Plan the sale when you plan the ad
- Fun without sell gets nowhere but sell without fun tends to become obnoxious.
- There is no such thing as a permanent advertising success.
- Don’t tell me how good you make it; tell me how good it makes me when I use it.
- I am often asked how I got into the business. I didn't. The business got into me.
- Good advertising is a happy wedding of words and pictures, not a contest between them.
- Friction makes sparks and sparks start creative conflagrations.
- Before you can have a share of market, you must have a share of mind.
- Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
More Inspirational Quotes
- This is the precept by which I have lived: Prepare for the worst; expect the best; and take what comes. — Hannah Arendt
- There are no dangerous thoughts; thinking itself is dangerous. — Hannah Arendt
- Storytelling reveals meaning without committing the error of defining it. — Hannah Arendt
- By its very nature the beautiful is isolated from everything else. From beauty no road leads to reality. — Hannah Arendt
- To be free in an age like ours, one must be in a position of authority. That in itself would be enough… — Hannah Arendt
- Action without a name, a who attached to it, is meaningless. — Hannah Arendt
- These are the fifties, you know. The disgusting, posturing fifties. — Hannah Arendt
- I love you, and because I love you, I would sooner have you hate me for telling you the truth than adore… — Pietro Aretino
- Perugia is my true fatherland because there I grew to manhood. — Pietro Aretino
- I want to do what I want when I want to do it not be dictated to by audiences. — Dario Argento
- I went through a phase where I thought nostalgia was a bad thing. — Dario Argento
- In Italy the censor is very old and there are many judges and psychiatrists who analyse you. — Dario Argento