"Don't tell people how good you make the……" — Leo Burnett

"Don't tell people how good you make the goods; tell the how good your goods make them."

— Leo Burnett

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50 Quotes by Leo Burnett

Leo Burnett has 50 quotes on this site. A few more worth reading:

When you reach for the stars you may not quite get one, but you won't come up with a handful…
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
I regard a great ad as the most beautiful thing in the world.
I have learned that it is far easier to write a speech about good advertising than it is to write…
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…

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More Good Quotes

This quote is filed under Good Quotes, one of 49,946 quotes in that category. Here are a few more:

Dedicate yourself to the good you deserve and desire for yourself. Give yourself peace of mind. You deserve to be… — Hannah Arendt
The sad truth is that most evil is done by people who never make up their minds to be good… — Hannah Arendt
Few girls are as well shaped as a good horse. — Hannah Arendt
Economic growth may one day turn out to be a curse rather than a good, and under no conditions can… — Hannah Arendt
Having been a child actor, I remember how directors would trick me to get good performances out of me. I… — Asia Argento
I do think the heart can balance out the mind, if your heart is in a good place it can… — Alexis Arguello
Aside from a handful of guys boxing is missing the good trainers, that's why our sport is so in the… — Alexis Arguello
I work with really hard-working people who are really good at what they do. — J. J. Abrams
From heresy, frenzy and jealousy, good Lord deliver me. — Ludovico Ariosto
Jealousy is both reasonable and belongs to reasonable men, while envy is base and belongs to the base, for the… — Aristotle
Good habits formed at youth make all the difference. — Aristotle
Therefore, the good of man must be the end of the science of politics. — Aristotle

See all 49,946 Good Quotes »