"I regard a great ad as the most……" — Leo Burnett
"I regard a great ad as the most beautiful thing in the world."
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Leo Burnett
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50 Quotes by Leo Burnett
Leo Burnett has 50 quotes on this site.
A few more worth reading:
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When you reach for the stars you may not quite get one, but you won't come up with a handful…
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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
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I have learned that it is far easier to write a speech about good advertising than it is to write…
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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all…
See all 50 quotes by Leo Burnett »
More Ad Quotes
This quote is filed under Ad Quotes,
one of 384 quotes in that category. Here are a few more:
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Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for…
— Neil Armstrong
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When I was in middle school, some of my so-called friends found a catalogue ad I did for Superman pajamas.…
— Jensen Ackles
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Just because your ad looks good is no insurance that it will get looked at. How many people do you…
— William Bernbach
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I have learned that it is far easier to write a speech about good advertising than it is to write…
— Leo Burnett
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I believe that an orderly universe, one indifferent to human preoccupations, in which everything has an explanation even if we…
— Richard Dawkins
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If you think about how healthcare is delivered, it's on an ad hoc basis. Someone comes into a hospital, someone…
— Unknown Author
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...the crimes of violence committed for selfish, personal motives are historically insignificant compared to those committed ad majorem gloriam Dei,…
— Arthur Koestler
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It is quite wrong to think of old age as a downward slope. On the contrary, one climbs higher and…
— George Sand
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I remember the day we were hanging around the band's commune and Roger came in with the press kit for…
— Cynthia Heimel
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Some jobs are worse than actual wives. Ad agency vs. Matrimony, for instance: Even the most capricious and demanding spouse…
— P.J. O'Rourke
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
— William Bernbach
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You must make the product interesting, not just make the ad different.
— Rosser Reeves
See all 384 Ad Quotes »