"A good basic selling idea, involvement and relevancy,……" — Leo Burnett
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'."
—
Leo Burnett
★
★
★
★
★
0.0 avg (0 ratings)
50 Quotes by Leo Burnett
Leo Burnett has 50 quotes on this site.
A few more worth reading:
-
When you reach for the stars you may not quite get one, but you won't come up with a handful…
-
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
-
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
-
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
-
I regard a great ad as the most beautiful thing in the world.
-
I have learned that it is far easier to write a speech about good advertising than it is to write…
-
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
-
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
-
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
-
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
-
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…
-
I have learned that trying to guess what the boss or the client wants is the most debilitating of all…
See all 50 quotes by Leo Burnett »