"The greatest thing to be achieved in advertising,……" — Leo Burnett
"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
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Leo Burnett
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50 Quotes by Leo Burnett
Leo Burnett has 50 quotes on this site.
A few more worth reading:
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When you reach for the stars you may not quite get one, but you won't come up with a handful…
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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
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I regard a great ad as the most beautiful thing in the world.
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I have learned that it is far easier to write a speech about good advertising than it is to write…
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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…
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I have learned that trying to guess what the boss or the client wants is the most debilitating of all…
See all 50 quotes by Leo Burnett »
More Achieved Quotes
This quote is filed under Achieved Quotes,
one of 1,264 quotes in that category. Here are a few more:
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I fully expected that, by the end of the century, we would have achieved substantially more than we actually did.
— Neil Armstrong
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We never had planned to hijack a ship. We never thought of any war plans outside the Palestinian lands. We…
— Abu Abbas
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By striving to do the impossible, man has always achieved what is possible. Those who have cautiously done no more…
— Mikhail Bakunin
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As a lawyer, as a private citizen, you see a lot of injustice. You see a lot of people who…
— David Baldacci
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If you had to identify, in one word, the reason why the human race has not achieved, and never will…
— Dave Barry
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Most successful men have not achieved their distinction by having some new talent or opportunity that was at hand.
— Bruce Barton
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Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is…
— Jean Baudrillard
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People I respect complimenting me on my work in fashion is more exciting to me than anything I ever achieved…
— Victoria Beckham
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Goodness is achieved not in a vacuum, but in the company of other men, attended by love.
— Saul Bellow
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Permanent success cannot be achieved except by incessant intellectual labour, always inspired by the ideal.
— Sarah Bernhardt
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My dad used to draw these great cartoon figures. His dream was being a cartoonist, but he never achieved it,…
— Kathryn Bigelow
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If I get to be a legend, I've achieved my goal.
— Usain Bolt
See all 1,264 Achieved Quotes »