"There's no such thing as 'hard sell' and……" — Leo Burnett
"There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'"
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Leo Burnett
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50 Quotes by Leo Burnett
Leo Burnett has 50 quotes on this site.
A few more worth reading:
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When you reach for the stars you may not quite get one, but you won't come up with a handful…
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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
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I regard a great ad as the most beautiful thing in the world.
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I have learned that it is far easier to write a speech about good advertising than it is to write…
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The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
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If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…
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