"Regardless of the moral issue, dishonesty in advertising……" — Leo Burnett

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable"

— Leo Burnett

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50 Quotes by Leo Burnett

Leo Burnett has 50 quotes on this site. A few more worth reading:

When you reach for the stars you may not quite get one, but you won't come up with a handful…
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
I regard a great ad as the most beautiful thing in the world.
I have learned that it is far easier to write a speech about good advertising than it is to write…
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…

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More Advertising Quotes

This quote is filed under Advertising Quotes, one of 1,021 quotes in that category. Here are a few more:

People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by… — Isaac Asimov
Just advertising departments with legs and high heels. — Richard Avedon
In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it… — Alan Ball
The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends… — Henry Adams
In good times, people want to advertise; in bad times, they have to. — Bruce Barton
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is… — Jean Baudrillard
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
The most powerful element in advertising is the truth. — William Bernbach
Today's smartest advertising style is tomorrow's corn. — William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach

See all 1,021 Advertising Quotes »