"Big ideas come from the unconscious. This is……" — David Ogilvy

"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you."

— David Ogilvy

Advertising Quotes Art Quotes Bath Quotes Baths Quotes Big Quotes Big Idea Quotes Big Ideas Quotes Bigs Quotes Claret Quotes Come Quotes Conscious Quotes Conscious Mind Quotes Drinking Quotes From Quotes Going Quotes Half Quotes Help Quotes Helping Quotes Hot Quotes Hot Bath Quotes Idea Quotes Ideas Quotes Ideas Come Quotes Information Quotes Informed Quotes Irrelevant Quotes Irrelevant Stuff Quotes Line Quotes Lines Quotes Long Quotes Long Walk Quotes Mind Quotes One Line Quotes Open Quotes Pint Quotes Process Quotes Rational Quotes Rational Thought Quotes Science Quotes Stuff Quotes Suddenly Quotes Taking Quotes Telephone Quotes Telephone Line Quotes Telephones Quotes Thought Quotes Thought Process Quotes True Quotes Unconscious Quotes Unhook Quotes Up Quotes Walk Quotes Walks Quotes Well Informed Quotes Wells Quotes Within Quotes Your Conscious Quotes Your Idea Quotes Your Unconscious Quotes

149 Quotes by David Ogilvy

David Ogilvy has 149 quotes on this site. A few more worth reading:

See all 149 quotes by David Ogilvy »

More Advertising Quotes

This quote is filed under Advertising Quotes, one of 1,021 quotes in that category. Here are a few more:

People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by… — Isaac Asimov
Just advertising departments with legs and high heels. — Richard Avedon
In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it… — Alan Ball
The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends… — Henry Adams
In good times, people want to advertise; in bad times, they have to. — Bruce Barton
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is… — Jean Baudrillard
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
The most powerful element in advertising is the truth. — William Bernbach
Today's smartest advertising style is tomorrow's corn. — William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach

See all 1,021 Advertising Quotes »