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More Quotes by David Ogilvy
- Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
- It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop,…
- Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more…
- Never write more than two pages on any subject.
- I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see…
- What you learn is more important than what you earn.
- If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
- Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if…
- The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
- The more informative your advertising, the more persuasive it will be.
- What you say in advertising is more important than how you say it.
- It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea,…
- There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent…
- The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and…
- It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty…
- Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More…
More More Quotes
- I'm hoping someday that some kid, black or white, will hit more home runs than myself. Whoever it is, I'd be pulling… — Hank Aaron
- The more dubious and uncertain an instrument violence has become in international relations, the more it has gained in reputation and appeal… — Hannah Arendt
- No punishment has ever possessed enough power of deterrence to prevent the commission of crimes. On the contrary, whatever the punishment, once… — Hannah Arendt
- I believe more in precision, when you have the capability, like when you see a mosquito fly and you're able to hit… — Alexis Arguello
- As a kid, 'Star Wars' was much more my thing than 'Star Trek' was. — J. J. Abrams
- I believe in anything that will engage the audience and make the story more effective. — J. J. Abrams
- Those who educate children well are more to be honored than they who produce them; for these only gave them life, those… — Aristotle
- All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire. — Aristotle
- Mothers are fonder than fathers of their children because they are more certain they are their own. — Aristotle
- In a democracy the poor will have more power than the rich, because there are more of them, and the will of… — Aristotle
- Poetry is finer and more philosophical than history; for poetry expresses the universal, and history only the particular. — Aristotle
- The whole is more than the sum of its parts. — Aristotle