"Why do eight out of ten new consumer……" — David Ogilvy

"Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough."

David Ogilvy

149 Quotes by David Ogilvy

David Ogilvy has 149 quotes on this site. A few more worth reading:

See all 149 quotes by David Ogilvy »

More Cereal Quotes

This quote is filed under Cereal Quotes, one of 137 quotes in that category. Here are a few more:

See all 137 Cereal Quotes »