« All You Quotes · David Ogilvy's Page
You Quotes by David Ogilvy
- Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
- Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable,…
- Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
- First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to…
- In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
- Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
- If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but…
- What you say in advertising is more important than how you say it.
- I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should…
- The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that…
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
- The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
- Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed…
- On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent…
- The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do…
- You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or…
- There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent…
More You Quotes
- Dedicate yourself to the good you deserve and desire for yourself. Give yourself peace of mind. You deserve to be happy. You… — Hannah Arendt
- These are the fifties, you know. The disgusting, posturing fifties. — Hannah Arendt
- I love you, and because I love you, I would sooner have you hate me for telling you the truth than adore… — Pietro Aretino
- If you want to annoy your neighbors, tell the truth about them. — Pietro Aretino
- Flattery and deceit are the darlings of great men, and so with these men spread the butter on thick, if you want… — Pietro Aretino
- Having been a child actor, I remember how directors would trick me to get good performances out of me. I don't think… — Asia Argento
- In Italy the censor is very old and there are many judges and psychiatrists who analyse you. — Dario Argento
- I do think the heart can balance out the mind, if your heart is in a good place it can give you… — Alexis Arguello
- I believe more in precision, when you have the capability, like when you see a mosquito fly and you're able to hit… — Alexis Arguello
- I'd take precision any day over power; as far as being tactical you know you have to see what's going on in… — Alexis Arguello
- Haiti, Haiti, the further I am from you, the less I breathe. Haiti, I love you, and I will love you always.… — Jean-Bertrand Aristide
- When you care about human beings, you do your best to not repress and to not let people to repress and to… — Jean-Bertrand Aristide