"The headline is the 'ticket on the meat.'……" — David Ogilvy
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
More Advertising Quotes
- People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
- It takes more than capital to swing business. You've got to have the A. I. D. degree to get by… — Isaac Asimov
- Just advertising departments with legs and high heels. — Richard Avedon
- In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
- I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it… — Alan Ball
- The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends… — Henry Adams
- In good times, people want to advertise; in bad times, they have to. — Bruce Barton
- Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is… — Jean Baudrillard
- Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
- The most powerful element in advertising is the truth. — William Bernbach
- Today's smartest advertising style is tomorrow's corn. — William Bernbach
- Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach