"The headline is the most important element of……" — Morris Hite
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
More Ad Quotes
- Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for… — Neil Armstrong
- When I was in middle school, some of my so-called friends found a catalogue ad I did for Superman pajamas.… — Jensen Ackles
- Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach
- I regard a great ad as the most beautiful thing in the world. — Leo Burnett
- I have learned that it is far easier to write a speech about good advertising than it is to write… — Leo Burnett
- I believe that an orderly universe, one indifferent to human preoccupations, in which everything has an explanation even if we… — Richard Dawkins
- If you think about how healthcare is delivered, it's on an ad hoc basis. Someone comes into a hospital, someone… — Unknown Author
- ...the crimes of violence committed for selfish, personal motives are historically insignificant compared to those committed ad majorem gloriam Dei,… — Arthur Koestler
- It is quite wrong to think of old age as a downward slope. On the contrary, one climbs higher and… — George Sand
- I remember the day we were hanging around the band's commune and Roger came in with the press kit for… — Cynthia Heimel
- Some jobs are worse than actual wives. Ad agency vs. Matrimony, for instance: Even the most capricious and demanding spouse… — P.J. O'Rourke
- A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. — William Bernbach