"The purpose of a headline is to pick……" — Claude C. Hopkins

The purpose of a headline is to pick out people you can… - Claude C. Hopkins
"The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement"

Claude C. Hopkins

47 Quotes by Claude C. Hopkins

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