Morris Hite Quotes
- No agency is better than its account executives.
- The ultimate test of a finished account executive is his ability to write a sound marketing plan.
- Advertising moves people toward goods; merchandising moves goods toward people.
- If you have a good selling idea, your secretary can write your ad for you.
- Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done…
- It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good…
- The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must…
- There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen…
- Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have merely…
- There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket…
- Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
- If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't…
- It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the…