"It is not the purpose of the ad……" — Morris Hite

"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."

Morris Hite

13 Quotes by Morris Hite

Morris Hite has 13 quotes on this site. A few more worth reading:

See all 13 quotes by Morris Hite »

More Ad Quotes

This quote is filed under Ad Quotes, one of 384 quotes in that category. Here are a few more:

See all 384 Ad Quotes »