All David Ogilvy Quotes
- The consumer isn't a moron; she is your wife. Advertising
- In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Business
- Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. Advertisement
- Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. Advertising
- If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but… Advertising
- Advertising reflects the mores of society, but it does not influence them. Advertising
- The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. Bigness
- Leaders grasp nettles. Grasp
- The more informative your advertising, the more persuasive it will be. Advertising
- What you say in advertising is more important than how you say it. Advertising
- I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations… Advertising
- Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. Advertising
- The secret of long life is double careers. One to about age sixty, then another for the next thirty years. Age
- I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should… Advertising
- What really decides consumers to buy or not to buy is the content of your advertising, not its form. Advertising
- It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea,… Advertising
- The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that… Accept
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. Advertising
- It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. Advertising
- Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. Advertising
- Never stop testing, and your advertising will never stop improving. Advertising
- The advertisers who believe in the selling power of jingles have never had to sell anything. Advertiser
- The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. Advertising
- Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised… Advertised
- Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed… Advertisement