Best David Ogilvy Lines
- I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living… Advertisement
- On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent… Advertising
- The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do… Advertising
- There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy… Advertising
- You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or… Brand
- I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of… Ads
- It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man… Accept
- Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they… Advertising
- Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed.… Advertising
- Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. Abstract
- There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent… Advertisement
- The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and… Blocked
- Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work. Boredom
- I always said that mega-mergers were for megalomaniacs. Always Said
- Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency… Advertisers
- Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. Any
- It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty… Been
- Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More… Cereal
- Great marketing only makes a bad product fail faster. Bad
- A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity… Advantage
- There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. Advertising
- At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as… Ad
- In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot… Business
- I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use… Bigger
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