"I notice increasing reluctance on the part of……" — David Ogilvy

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."

— David Ogilvy

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149 Quotes by David Ogilvy

David Ogilvy has 149 quotes on this site. A few more worth reading:

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More Bigger Quotes

This quote is filed under Bigger Quotes, one of 2,147 quotes in that category. Here are a few more:

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