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Choice Quote by Alexander Osterwalder

“Design attitude demands changing one’s orientation from making decisions to creating options from which to choose.” quote by Alexander Osterwalder
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““Design attitude demands changing one’s orientation from making decisions to creating options from which to choose.””

Alexander Osterwalder

About This Quote

Source Book: Business Model Generation, 2010

Design attitude shifts focus from making decisions to creating multiple options, expanding possibilities.

In simple terms: Create options instead of single decisions.

Key Takeaway

Adopt a design mindset.

Themes

creativity decision-making strategy

Mood

strategic inspirational

Type

practical theoretical

When to use this quote

  • product development
  • strategic planning
  • entrepreneurship
  • education

Key Concepts

design thinking option generation innovation

Questions to Reflect On

  • How do you balance options with action?
  • When to limit choices?
A Different Perspective

Too many options can cause analysis paralysis.

2.6 out of 5 (6 ratings)

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