Books Quote by Susan David

“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without…

— Richard H. Thaler

“A choice architect has the responsibility for organizing the context in which people make decisions.”

— Richard H. Thaler

“The first is that seemingly small features of social situations can have massive effects on people’s behavior; nudges are everywhere, even if we do…

— Richard H. Thaler

We design our lives through the power of choices.

— Richard Bach

Every choice one makes either expands or contracts the area in which he can make and implement future decisions. When one makes a choice,…

— Marion G. Romney

Decisions are the frequent fabric of our daily design.

— Don Yaeger

“If you're careful to listen to your instincts and question conventional wisdom, set priorities, and make thoughtful choices, eventually you will figure out how…

— Arlene Dickinson

“When people have a hard time predicting how their choices will end up affecting their lives, they have less to gain by numerous options…

— Richard H. Thaler

“Our beliefs about how much personal control people have over their lives, which are shaped in part by the level of individualism to which…

— Sheena Iyengar

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

— Sheena Iyengar

“The evidence presents a profound challenge to the idea that humans have consistent preferences and know how to maximize them, a cornerstone of the…

— Daniel Kahneman

Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.

— Charles Duhigg