Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... — Howard Schultz Copy Share Image
You can throw - and we've seen plenty of these kinds of companies - millions of dollars in advertising for a website… — Alexis Ohanian Copy Share Image
We have spent the better part of the last fifty years being inundated by advertising, being told that we will be happier… — Jayni Chase Copy Share Image
I think that identity and sort of the brand - I hate that word - the brand of the musician should be… — Grace Potter Copy Share Image
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up… — Jay Abraham Copy Share Image
I did love that scene in the movie [ "Our Brand Is Crisis"] because it's like "The Wizard of Oz." You see… — Sandra Bullock Copy Share Image
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and… — Jay Conrad Levinson Copy Share Image
Power is winning the battle over who owns the customer: the brand or the retailer. — Ronald Lauder Copy Share Image
“In a Church, user experience is the ultimate marketing and branding strategy. The experience is the product that leads to faith.” — Alin Sav Copy Share Image
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set… — Ryan Holmes Copy Share Image
“mature markets are dominated by two phenomena: Product parity: When technological development plateaus, advantages created by technology disappear and competitors produce goods of… — Greg Thain Copy Share Image
I'm trying to build a brand, so I can sell Keyshawn Johnson products in stores. You know, paint, rugs, carpet, drapery, fabrics,… — Keyshawn Johnson Copy Share Image
It is important for me that I represent a brand that reflects my personality. — Liya Kebede Copy Share Image
Good advertising is a happy wedding of words and pictures, not a contest between them. — Leo Burnett Copy Share Image
I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind… — Millard Drexler Copy Share Image
“Online personal branding is not about self-promotion... it's about transferring your real world reputation into the online world.” — Maarten Schäfer Copy Share Image
“Advertising has these people chasing cars and clothes they don’t need. Generations have been working in jobs they hate, just so they… — Chuck Palahniuk Copy Share Image
Appropriation is the idea that ate the art world. Go to any Chelsea gallery or international biennial and you'll find it. It's… — Jerry Saltz Copy Share Image
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want.… — Claude C. Hopkins Copy Share Image
It's a gut feeling. And when two people have the same gut feeling, you have a brand. — Robert Brunner Copy Share Image