Around the world Quote by Maarten Schäfer
““Online personal branding is not about self-promotion... it's about transferring your real world reputation into the online world.””
About This Quote
Source Interview: Digital Identity Trends, 2020
Online branding translates real-world reputation into digital presence, focusing on authenticity over self-promotion.
In simple terms: Online branding mirrors real reputation authentically.
Build authentic digital presence.
Themes
Mood
Type
When to use this quote
- career development
- social media strategy
- networking
Key Concepts
Questions to Reflect On
- How do you ensure authenticity online?
- What aspects of reputation translate best digitally?
Overemphasis on authenticity may be perceived as inauthentic.