Apart Quote by Ryan Holmes
“As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.”
About This Quote
Source Book: The Art of the Start by Guy Kawasaki, 2004 (referenced)
Building a brand requires research and differentiation; without it, brands quickly fail.
In simple terms: Brand success needs research and uniqueness; otherwise it sinks.
Invest in brand research and distinct positioning.
Themes
Mood
Type
When to use this quote
- startup
- marketing
- product development
- leadership
Key Concepts
Questions to Reflect On
- How will you differentiate your brand?
- What research methods suit your industry?
Research can be costly and time‑consuming.