Advertising Quote by Alexis Ohanian
“You can throw - and we've seen plenty of these kinds of companies - millions of dollars in advertising for a website or a service, and in the end if it's not useful no one's going to use it.”
About This Quote
Source Interview: Y Combinator Podcast, 2015
Investing heavily in advertising for a product that lacks utility leads to wasted money because users will avoid it.
In simple terms: Ads waste money if the product isn’t useful.
Focus on usefulness before spending on ads.
Themes
Mood
Type
When to use this quote
- startup launch
- ad campaigns
- budget planning
- product testing
- customer acquisition
Key Concepts
Questions to Reflect On
- Is your product solving a real problem?
- How much should you spend on ads before proving value?
Even with great ads, a poor product may still fail.