Deutsche Telekom was a brand that people still loved, the nerds loved it, and it was still there, it was still visible. The advertiser was OK. But it was a mess. It was in my mind, though, intuitively obvious what to do. I had some advisers and friends, and we looked at it and said all you have to do… — John J. Legere Copy Share
I started to be the brand, more and more. Seven days a week, 24 hours a day, I wear T-Mobile gear. I'm… — John J. Legere Copy Share Image
I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that… — John J. Legere Copy Share Image
When I finished my last job, at Global Crossing, it was the first time in God knows how many years that I wasn't in… — John J. Legere Copy Share Image
Part of my role at T-Mobile is the ability to just be myself, because I'm 58 years old and I've done very well, and I don't need to fight my way up the hierarchy with my suit and hair anymore. — John J. Legere Copy Share
When I used to live in Asia, they used to say, "If you're going to sing karaoke, you want to go after the worst… — John J. Legere Copy Share Image
It's kind of fun at my age to go back and talk to business-school people. I tell them, "I can summarize everything you need to know to lead a major corporation. Are you prepared to write this down?" And then they get all ready. I tell them I can summarize how I succeed as a leader: Listen to your employees,… — John J. Legere Copy Share
I've given my email address to all 3,000 T-Mobile stores. Serious customer escalations come directly to me. Customers get a kick out of me responding to them, and the employees do, too. — John J. Legere Copy Share
Deutsche Telekom was a brand that people still loved, the nerds loved it, and it was still there, it was still visible. The advertiser was OK. But it was a mess. It was in my mind, though, intuitively obvious what to do. I had some advisers and friends, and we looked at it and said all you have to do… — John J. Legere Copy Share
If you go back in my career, you'll find I've always been a lead-from-the-front people-manager guy. I've always been outspoken. I've always attempted to… — John J. Legere Copy Share Image
I tell employee of T-Mobile, "Listen, if some of this doesn't make sense to you, what should make sense is the reason I'm telling you - I respect you as an owner and as a partner and I'm going to tell you this all the time. Feel free to tune out." — John J. Legere Copy Share
I went, and my first interview was with René Obermann, who was the CEO of Deutsche Telekom at the time - wonderful guy. And… — John J. Legere Copy Share Image
T-Mobile is a young, consumer-driven business, and the average age of my customer outside of Bellevue is 27 or 28. They like outspoken, frank… — John J. Legere Copy Share Image
Strangely, from a life-change standpoint, I sold the company I was running and got divorced in the same month. And so there I was,… — John J. Legere Copy Share Image
We did start with a simple manifesto, as we called it, which was a description of what we were about, and it was the… — John J. Legere Copy Share Image
