In any branding strategy, you need to figure out what is the image you want to project. Then behave accordingly. And above… — Jeffrey Pfeffer Copy Share Image
We now live in an era of the permanent campaign - all marketing and messaging all the time. We clearly live in… — Jeffrey Pfeffer Copy Share Image
The class focuses intensely on making people more comfortable with doing a wider range of things - such as networking, self-promotion, building… — Jeffrey Pfeffer Copy Share Image
Trust is about keeping commitments, but in many instances, circumstances change and organizations therefore shed commitments, things such as retiree medical benefits, pension obligations,… — Jeffrey Pfeffer Copy Share Image
Business school graduates from the best schools earn large salaries and frequently rise to positions of great power. It would be nice if they… — Jeffrey Pfeffer Copy Share Image
The individual attributes of warmth and competence are often perceived to be negatively correlated. That doesn't mean they actually are, but that's how people… — Jeffrey Pfeffer Copy Share Image
Today, if the CEO thinks it's a good idea, it's done everywhere; if the CEO thinks it's a bad idea, it's done nowhere. We… — Jeffrey Pfeffer Copy Share Image
Almost no one as I think most leadership books are a joke. They are, as I note in Leadership BS, frequently based on wishes… — Jeffrey Pfeffer Copy Share Image
Authenticity seems like sort of a joke. Actually I believe it was the late comedian George Burns who said, "if you can fake sincerity,… — Jeffrey Pfeffer Copy Share Image
Everyone faces defeats, setbacks, reversals of fortune. But just like water wearing away rock, persistence triumphs. Resilience is one of the most important qualities… — Jeffrey Pfeffer Copy Share Image
Many companies believe incentives, financial incentives, are the answer to every problem or issue. But people are motivated by much more than money. In… — Jeffrey Pfeffer Copy Share Image
Leaders are not modest, and more importantly, the extensive social science research on narcissism, self-promotion, and similar constructs shows that these qualities and behaviors… — Jeffrey Pfeffer Copy Share Image
I completely reject the idea that working adults need to be treated like infants or worse and not told the realities, harsh or not,… — Jeffrey Pfeffer Copy Share Image
The stories leaders and others tell, few of which are true, are a lousy foundation on which to base any sort of science, and… — Jeffrey Pfeffer Copy Share Image
