“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.” — Sheena Iyengar Copy Share Image
About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition. So that means the chess master or someone who has really thought about it and given themselves feedback… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
