The rules of the game must be constantly updated to keep up with the expanding technology. Otherwise we overkill the classic climbs and delude ourselves into thinking we are better climbers than the pioneers. — Yvon Chouinard Copy Share Image
When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition,… — Yvon Chouinard Copy Share Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. — Yvon Chouinard Copy Share Image
Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when… — Yvon Chouinard Copy Share Image
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. — Yvon Chouinard Copy Share Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to… — Yvon Chouinard Copy Share Image
It's okay to be eccentric if you're rich; otherwise you're just crazy. — Yvon Chouinard Copy Share Image
Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and… — Yvon Chouinard Copy Share Image
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process… — Yvon Chouinard Copy Share Image
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. — Yvon Chouinard Copy Share Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm… — Yvon Chouinard Copy Share Image
We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going… — Yvon Chouinard Copy Share Image
