You can solo-climb Everest without using oxygen or you can pay guides and Sherpas to carry your loads, put ladders across crevasses,… — Yvon Chouinard Copy Share Image
I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going… — Yvon Chouinard Copy Share Image
...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on… — Yvon Chouinard Copy Share Image
We're not citizens anymore. We're consumers. That's what we're called. It's just like being an alcoholic and being in denial that you're… — Yvon Chouinard Copy Share Image
There's no difference between a pessimist who says, "Oh it's hopeless, so don't bother doing anything." and an optimist who says, "Don't… — Yvon Chouinard Copy Share Image
A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now. — Yvon Chouinard Copy Share Image
Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when… — Yvon Chouinard Copy Share Image
But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important. — Yvon Chouinard Copy Share Image
Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to… — Yvon Chouinard Copy Share Image
It's okay to be eccentric if you're rich; otherwise you're just crazy. — Yvon Chouinard Copy Share Image
Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and… — Yvon Chouinard Copy Share Image
The whole purpose of climbing something like Everest is to effect some sort of spiritual and physical gain. But if you compromise the process… — Yvon Chouinard Copy Share Image
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. — Yvon Chouinard Copy Share Image
Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm… — Yvon Chouinard Copy Share Image
We've teamed up with some Japanese companies to, basically by 2010, make all our clothing out of recycled and recyclable fibers. And we're going… — Yvon Chouinard Copy Share Image
