Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent. — Richard Koch Copy Share Image
The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity. — Richard Koch Copy Share Image
There is no rush. If we think intelligently about what we can achieve with our time, we can be relaxed, even lazy. In fact,… — Richard Koch Copy Share Image
Our current use of time is not rational. There is therefore no point in seeking marginal improvements in how we spend our time. We… — Richard Koch Copy Share Image
What could you achieve that would make you proud, that no one else could do with the same ease? — Richard Koch Copy Share Image
“being mostly correct and decisive typically yields better results than taking the time to figure out what is perfectly correct.” — Richard Koch Copy Share Image
Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader. — Richard Koch Copy Share Image
It may be that you will be happiest in the rat race; perhaps, like me, you are basically a rat. — Richard Koch Copy Share Image
“Almost anyone can think up an idea. The thing that counts is developing it into a practical product. 4 Henry Ford” — Richard Koch Copy Share Image
Celebrate exceptional productivity, rather than raise average efforts. — Richard Koch Copy Share Image
Make the choice that you want to be happy. You owe it to yourself and you owe it to other people too. — Richard Koch Copy Share Image
If we want to sum up the theory of evolution by natural selection in two words, which have great relevance for all societies and… — Richard Koch Copy Share Image
We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun! — Richard Koch Copy Share Image
