Richard Koch

There is no rush. If we think intelligently about what we can achieve with our time, we can be relaxed, even lazy.…

— Richard Koch

Our current use of time is not rational. There is therefore no point in seeking marginal improvements in how we spend our…

— Richard Koch

What could you achieve that would make you proud, that no one else could do with the same ease?

— Richard Koch

“being mostly correct and decisive typically yields better results than taking the time to figure out what is perfectly correct.”

— Richard Koch

Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.

— Richard Koch

It may be that you will be happiest in the rat race; perhaps, like me, you are basically a rat.

— Richard Koch

“Almost anyone can think up an idea. The thing that counts is developing it into a practical product. 4 Henry Ford”

— Richard Koch

Celebrate exceptional productivity, rather than raise average efforts.

— Richard Koch

Make the choice that you want to be happy. You owe it to yourself and you owe it to other people too.

— Richard Koch

Those who seize the day become seriously rich.

— Richard Koch

If we want to sum up the theory of evolution by natural selection in two words, which have great relevance for all…

— Richard Koch

We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy…

— Richard Koch

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.

— Richard Koch

If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if…

— Richard Koch

The 80/20 principle - that 80 percent of result flow from just 20 per cent of the causes - is the one…

— Richard Koch

Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per…

— Richard Koch

Where a chunk of business is simple, the chances are that it is.

— Richard Koch

In business the 80/20 principle is behind any innovation, any extra value. It is an entrepreneurial principle, a formula for value creation…

— Richard Koch

Laziness is the road to progress, but only when it is allied to intelligent thought and high ambition.

— Richard Koch

Hard work leads to low returns. Insight and doing what we want lead to high returns.

— Richard Koch

Use all the willpower at your disposal to make yourself happy. Construct the right stories about yourself - and believe them!

— Richard Koch

Only do the thing we are best at doing and enjoy most.

— Richard Koch

It is not that we are short of time....It is the way that we treat time, even the way that we think…

— Richard Koch

Conventional wisdom is not to put all of your eggs in one basket. 80/20 wisdom is to choose a basket carefully, load…

— Richard Koch

People think that creativity is largely a matter of talent, experience, or luck. They are wrong. Talent, experience, and luck are all…

— Richard Koch