“This book provides an approach to building global love for brands by positioning emotional benefit within engaging communication. The Deep Metaphor framework… — Anonymous Copy Share Image
When you look at the results on an after-fee, after-tax basis over reasonably long periods of time, there's almost no chance that… — David F. Swensen Copy Share Image
Contractors always pursue large profit, the customer - a high-quality end product in due time and at a lower cost. This struggle… — Vladimir Putin Copy Share Image
At a big company, often size turns into constipation; it fogs the lens about what's really happening. Sometimes with size and success… — Mark Parker Copy Share Image
“For though there was no chance of persuading a pension fund manager looking to make a longer-term loan to buy a Freddie… — Michael Lewis Copy Share Image
It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it… — Robert Greene Copy Share Image
Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do… — Guy Kawasaki Copy Share Image
“It has long been the prevalent view that the art of successful investment lies first in the choice of those industries that… — Benjamin Graham Copy Share Image
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:… — Simon Mainwaring Copy Share Image
“Focus on people more than money. Without employees and customers, you're going nowhere. Make sure you never stop thinking about the customer's… — David Green Copy Share Image
“So please don't forget that considering the probabilities of future returns only begins the decision-making process. Decisions have consequences. If the consequences… — John C. Bogle Copy Share Image
The markets represent the aggregate interaction of many investors. Their attitudes, philosophies, and behavioral patterns on many levels are predictable... and repetitive. — Rick Santelli Copy Share Image
“[...] We keep a record for every member, and for every customer who might yet become a member, in order to track… — Robin Sloan Copy Share Image
To get anybody to buy from you requires three things: rapport, logic and emotion. Rapport means that the buyer trusts you. Logic… — Anonymous Copy Share Image
People tend to look at their businesses from the inside out - that is, they get so focused on making and selling… — Lawrence Bossidy Copy Share Image
The model I like to sort of simplify the notion of what goes on in a market for common stocks is the… — Charlie Munger Copy Share Image
There were two qualities about the mutual funds of the 1920s that made them extremely speculative. One was that they were heavily… — Ron Chernow Copy Share Image
How you treat clients on their first visit should be how you treat them on return visits.Always remember that returning clients are… — Sonya Parker Copy Share Image
Although economists have studied the sensitivity of import and export volumes to changes in the exchange rate, there is still much uncertainty… — Martin Feldstein Copy Share Image
“By making offers Modular, the business can create and improve each offer in isolation, then mix and match offers as necessary to… — Josh Kaufman Copy Share Image
“The run is already currently occurring, but in slow-motion. Large investors are letting CDs mature, but not renewing them due to the… — Kelly Mitchell Copy Share Image
The game of investing is a process of discovering who you are, what you're interested in, what you're good at, what you… — Li Lu Copy Share Image
When you are running a business, there is a constant need to reinvent oneself. One should have the foresight to stay ahead… — Shiv Nadar Copy Share Image
The ideological foundation of today's business schools is that economic control should be shifted out of government hands into those of financial… — Michael Hudson Copy Share Image
Derivative trading with mark-to-market accounting degenerates into mark-to-model. Two firms make a big derivative trade and the accountants on both sides show… — Charlie Munger Copy Share Image
I realized that the journey of entrepreneurship can often be a lonely one. Not everyone wants to believe in or support your… — Naveen Tewari Copy Share Image
Part of the challenge of being an entrepreneur, if you're going for a really huge opportunity, is trying to find problems that… — Sean Parker Copy Share Image
I've found that when you can quickly knock out debt you get motivated because you see progress. Then you attack the other… — Michelle Singletary Copy Share Image
“In our experience, brands are aware of at least 90% of issues that the company could face. These issues could come from… — Chuck Hemann Copy Share Image
Monetary policy cannot do much about long-run growth, all we can try to do is to try to smooth out periods where… — Ben Bernanke Copy Share Image
“Much better to figure out where the marketplace is going to be in a few years, focus on providing a solution to… — Jessica Livingston Copy Share Image
You can't build a fashion business with a short-term perspective, unless you're prepared to make investments that you know are not going… — Kenneth Cole Copy Share Image
The trouble with institutional investors is that their performance is usually measured relative to their peer group and not by an absolute… — George Soros Copy Share Image
An unsolicited sales pitch may be part of a fraudulent investment scheme. Exercise extreme caution if you receive an unsolicited communication -… — Perianne Boring Copy Share Image
We are in the midst of a once-in-a-century credit tsunami. Central banks and governments are being required to take unprecedented measures. Those… — Alan Greenspan Copy Share Image
There is something in people; you might even call it a little bit of a gambling instinct… I tell people investing should… — Paul Samuelson Copy Share Image
I think that it would be a mistake for any institution to think that their stake in a default or in a… — Charles Dallara Copy Share Image
Soros is the best loss taker I've ever seen. He doesn't care whether he wins or loses on a trade. If a… — Stanley Druckenmiller Copy Share Image
One way to ease liquidity for banks is that the government can buy all highly rated securities held by the banks. Every… — Abdul Aziz Al Ghurair Copy Share Image
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they… — David Ogilvy Copy Share Image
![“Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.” quote by Guy Kawasaki](https://sms4smile.com/quotes/img-quotes/89e/guy-kawasaki-1292_business_here-s-what-you-should-say-to-an-investo_2954750.jpg)
![“[...] We keep a record for every member, and for every customer who might yet become a member, in order to track their work." He paused, then added, "Some of them are working very hard indeed." "What are they doing?" "My boy," he said, eyebrows raised. As if nothing could be more obvious: "They…” quote by Robin Sloan](https://sms4smile.com/quotes/img-quotes/62a/robin-sloan-1513_books_we-keep-a-record-for-every-member-and-fo_2223040.jpg)
