Customer Quotes by Martin Lindstrom

9 Customer quotes by Martin Lindstrom

All Customer quotes Martin Lindstrom’s page

Martin Lindstrom’s thoughts on customers are sharp and brand‑savvy; these nine snippets let you feel his approach to consumer connection.

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The enemy shapes the brand.

Martin Lindstrom

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A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

Martin Lindstrom

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The reality is that a brand can no longer afford to be "friends with everyone."

Martin Lindstrom

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A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Martin Lindstrom

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Brands must make use of the inclination of consumers to be persuaded by friends.

Martin Lindstrom

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Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate…

Martin Lindstrom

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Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable…

Martin Lindstrom

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In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want…

Martin Lindstrom

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“Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of…

Martin Lindstrom

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More by Martin Lindstrom

“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so…

Martin Lindstrom

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“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster…

Martin Lindstrom

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“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,…

Martin Lindstrom

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I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension…

Martin Lindstrom

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“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign”

Martin Lindstrom

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We're all obsessed with our smartphones and thus really don't see anything around us.

Martin Lindstrom

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“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel…

Martin Lindstrom

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Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems…

Martin Lindstrom

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A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Martin Lindstrom

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“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”

Martin Lindstrom

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“In some instances, I’ve found that executives don’t even use their own products.”

Martin Lindstrom

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“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK…

Martin Lindstrom

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Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any…

Martin Lindstrom

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Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a…

Martin Lindstrom

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“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess…

Martin Lindstrom

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