Brand Quote by Martin Lindstrom
““Every successful brand stands for something more than itself, and that thing is emotional. A great brand promises hope, the contagion of coolness, or desirability, or love, or romance, or acceptance, or luxury, or youth, or sophistication, or high-quality technology.””
About This Quote
Source Book: Buyology by Martin Lindstrom, 2008
Brands succeed by connecting emotionally, offering hope, desirability, love, or other aspirational feelings.
In simple terms: Brands need emotional appeal to succeed.
Key Takeaway
Build emotional connections with audiences.
Themes
branding
emotion
marketing
Mood
inspirational
strategic
Type
marketing
advertising
When to use this quote
- advertising campaigns
- product design
- brand storytelling
- customer experience
Key Concepts
psychology
consumer behavior
identity
storytelling
Questions to Reflect On
- What emotions does your brand evoke?
- Is the emotional promise genuine?
A Different Perspective
Emotional appeal can be manipulative if not authentic.
