Sheena Iyengar

The expansion of choice has become an explosion of choice.

— Sheena Iyengar

Well certainly not having any choice - having your entire life dictated by others.

— Sheena Iyengar

We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.

— Sheena Iyengar

“How did people end up confusing the fear of falling to their death on the jagged rocks below with the feeling of…

— Sheena Iyengar

I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I…

— Sheena Iyengar

A person of “good character” was one who acted in accordance with the expectations of his community

— Sheena Iyengar

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to…

— Sheena Iyengar

“how much choice the animals technically had was far less important than how much choice they felt they had”

— Sheena Iyengar

So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow…

— Sheena Iyengar

“Rather than trying to trick ourselves, we can teach ourselves, avoiding temptation until the act of avoidance itself becomes habitual and automatic.…

— Sheena Iyengar

I was living, growing up in a very traditional household and yet at the same time I was going to school in…

— Sheena Iyengar

“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a private activity but…

— Sheena Iyengar

I used to go to this store called Draeger's and you had a little bit of that same feeling because this was…

— Sheena Iyengar

“Like the swimming rats in Richter’s experiment, we can survive for only so long without solid ground beneath our feet; if the…

— Sheena Iyengar

“our lives are shaped for better or worse, to move forward along largely unmapped terrain. to what extent can you direct your…

— Sheena Iyengar

I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might…

— Sheena Iyengar

I think that too ended up affecting a lot of the different research questions that I later asked was really was about…

— Sheena Iyengar

Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who…

— Sheena Iyengar

It's easy to assume people are conforming when we witness them all choosing the same option, but when we choose that very…

— Sheena Iyengar

“Ask Americans “How similar are you to others?” and on average they will answer “Not very.” Ask the same question in reverse—“How…

— Sheena Iyengar

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6…

— Sheena Iyengar

“When the options are few, we can be happy with what we choose since we are confident that it is the best…

— Sheena Iyengar

“Recall Aesop’s fable of the fox and the grapes. After trying in vain to reach the grapes, the fox gives up and…

— Sheena Iyengar

This is at a time when you know most of us drank tap water, so I used to go to this store…

— Sheena Iyengar

“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously…

— Sheena Iyengar

It's always a thrilling experience to go into a place that offers you a lot of choice. You know it's like it…

— Sheena Iyengar

Knowledge should be a public good, and I want my ideas to have as much exposure as possible.

— Sheena Iyengar

“We may appreciate and aspire to a certain level of uniqueness, but we believe it’s also important that our choices be understood”

— Sheena Iyengar

Choice is the only tool we have that enables us to go from who we are today to who we want to…

— Sheena Iyengar

What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used…

— Sheena Iyengar

We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First,…

— Sheena Iyengar

Choosing is a creative process, one through which we construct our environment, our lives, ourselves.

— Sheena Iyengar

Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the…

— Sheena Iyengar

What you see determines how you interpret the world, which in turn influences what you expect of the world and how you…

— Sheena Iyengar

Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.

— Sheena Iyengar

“People who perceive the negative experiences in their lives as the result of uncontrollable forces are at a higher risk for depression…

— Sheena Iyengar

You know if they said kindness or funniness was really most important to them then they will be more likely to say…

— Sheena Iyengar

You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices.

— Sheena Iyengar

I do think that there are cultural differences in the extent to which we value having more and more choice.

— Sheena Iyengar

You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's…

— Sheena Iyengar