The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
We have the ability to create choice by altering our interpretations of the world. — Sheena Iyengar Copy Share Image
The typical American reports making about 70 [choices] in a typical day. — Sheena Iyengar Copy Share Image
Well certainly not having any choice - having your entire life dictated by others. — Sheena Iyengar Copy Share Image
There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices… — Sheena Iyengar Copy Share Image
When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to… — Sheena Iyengar Copy Share Image
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice. — Sheena Iyengar Copy Share Image
I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I… — Sheena Iyengar Copy Share Image
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to… — Sheena Iyengar Copy Share Image
Choice is the only tool we have that enables us to go from who we are today to who we want to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the… — Sheena Iyengar Copy Share Image
Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant. — Sheena Iyengar Copy Share Image
Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial… — Sheena Iyengar Copy Share Image
Are you going to be able to shave your legs? Are you going to be able to get married? So it was… — Sheena Iyengar Copy Share Image
“Like the swimming rats in Richter’s experiment, we can survive for only so long without solid ground beneath our feet; if the… — Sheena Iyengar Copy Share Image
I think that too ended up affecting a lot of the different research questions that I later asked was really was about… — Sheena Iyengar Copy Share Image
Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who… — Sheena Iyengar Copy Share Image
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility… — Sheena Iyengar Copy Share Image
When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I… — Sheena Iyengar Copy Share Image
In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was… — Sheena Iyengar Copy Share Image
A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these… — Sheena Iyengar Copy Share Image
I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in… — Sheena Iyengar Copy Share Image
“The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others’ lives through observation,… — Sheena Iyengar Copy Share Image
This is at a time when you know most of us drank tap water, so I used to go to this store… — Sheena Iyengar Copy Share Image
“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously… — Sheena Iyengar Copy Share Image
It's always a thrilling experience to go into a place that offers you a lot of choice. You know it's like it… — Sheena Iyengar Copy Share Image
You know, or three kinds of ice cream bars and you'd see this and like this... okay they could clearly benefit from… — Sheena Iyengar Copy Share Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices. — Sheena Iyengar Copy Share Image
I do think that there are cultural differences in the extent to which we value having more and more choice. — Sheena Iyengar Copy Share Image
You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's… — Sheena Iyengar Copy Share Image
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we… — Sheena Iyengar Copy Share Image
I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock… — Sheena Iyengar Copy Share Image
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer… — Sheena Iyengar Copy Share Image
I pick what are my priorities and I limit those priorities to less than five in my life and really in those… — Sheena Iyengar Copy Share Image
Now to what...? How we teach people to make choices and the things they're going to make choices over - that is… — Sheena Iyengar Copy Share Image
When companies try to guess what consumers want, they essentially make the choice for consumers. — Sheena Iyengar Copy Share Image
In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share
So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even… — Sheena Iyengar Copy Share
I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One… — Sheena Iyengar Copy Share
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer. — Sheena Iyengar Copy Share
![“The typical American reports making about 70 [choices] in a typical day.” quote by Sheena Iyengar](https://sms4smile.com/q/img-quotes/50d/sheena-iyengar-2596_choices_the-typical-american-reports-making-abou_3149034.png)
