In reality, many choices are between things that are not that much different. The value of choice depends on our ability to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the… — Sheena Iyengar Copy Share Image
“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are… — Sheena Iyengar Copy Share Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices. — Sheena Iyengar Copy Share Image
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer… — Sheena Iyengar Copy Share Image
“valuing the condition of having options over the quality of the options can sometimes lead to decisions that don’t serve us well.” — Sheena Iyengar Copy Share Image
A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these… — Sheena Iyengar Copy Share Image
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think… — Sheena Iyengar Copy Share Image
We are often in society told to make decisions in one of two ways. We're either told "Use your gut, just go… — Sheena Iyengar Copy Share Image
“the way we frame information for ourselves or for others can make a big difference in how we see and respond to… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share
So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow or even… — Sheena Iyengar Copy Share
I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One… — Sheena Iyengar Copy Share
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer. — Sheena Iyengar Copy Share
