Choices Quotes by Sheena Iyengar

We make choices and are in turn made by them.

— Sheena Iyengar

We have the ability to create choice by altering our interpretations of the world.

— Sheena Iyengar

The key to getting the most from choice is to be choosy about choosing.

— Sheena Iyengar

The expansion of choice has become an explosion of choice.

— Sheena Iyengar

Well certainly not having any choice - having your entire life dictated by others.

— Sheena Iyengar

The typical American reports making about 70 [choices] in a typical day.

— Sheena Iyengar

Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the…

— Sheena Iyengar

Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.

— Sheena Iyengar

Choice is the only tool we have that enables us to go from who we are today to who we want to…

— Sheena Iyengar

I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I…

— Sheena Iyengar

In reality, many choices are between things that are not that much different. The value of choice depends on our ability to…

— Sheena Iyengar

There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices…

— Sheena Iyengar

When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to…

— Sheena Iyengar

We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.

— Sheena Iyengar

What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility…

— Sheena Iyengar

When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I…

— Sheena Iyengar

In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we…

— Sheena Iyengar

Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think…

— Sheena Iyengar

I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one…

— Sheena Iyengar

There are times when the presence of more choices can make us choose things that are not good for us. For me…

— Sheena Iyengar

When I was in Russia I found that I thought I was going to give these people that I was interviewing a…

— Sheena Iyengar

“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are…

— Sheena Iyengar

This is at a time when you know most of us drank tap water, so I used to go to this store…

— Sheena Iyengar

“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously…

— Sheena Iyengar

It's always a thrilling experience to go into a place that offers you a lot of choice. You know it's like it…

— Sheena Iyengar

You know, or three kinds of ice cream bars and you'd see this and like this... okay they could clearly benefit from…

— Sheena Iyengar

“The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others’ lives through observation,…

— Sheena Iyengar

The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was…

— Sheena Iyengar

A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these…

— Sheena Iyengar

I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in…

— Sheena Iyengar

Now to what...? How we teach people to make choices and the things they're going to make choices over - that is…

— Sheena Iyengar

In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of…

— Sheena Iyengar

When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

I pick what are my priorities and I limit those priorities to less than five in my life and really in those…

— Sheena Iyengar

I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock…

— Sheena Iyengar

Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer…

— Sheena Iyengar

You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices.

— Sheena Iyengar

I do think that there are cultural differences in the extent to which we value having more and more choice.

— Sheena Iyengar

You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's…

— Sheena Iyengar

So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we…

— Sheena Iyengar