Sheena Iyengar

The key to getting the most from choice is to be choosy about choosing.

— Sheena Iyengar

We have the ability to create choice by altering our interpretations of the world.

— Sheena Iyengar

I'm a great believer in the idea of not choosing based on our taste.

— Sheena Iyengar

“Personal happiness is always a very serious matter.”

— Sheena Iyengar

The typical Walmart today offers you 100,000 products.

— Sheena Iyengar

We make choices and are in turn made by them.

— Sheena Iyengar

The typical American reports making about 70 [choices] in a typical day.

— Sheena Iyengar

“life has a way of poking holes in your plans, or in the plans others make for you”

— Sheena Iyengar

I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of…

— Sheena Iyengar

There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices…

— Sheena Iyengar

When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice.

— Sheena Iyengar

We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we…

— Sheena Iyengar

When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to…

— Sheena Iyengar

A clear right answer and the opportunity to change the options? This is the chooser’s dream.

— Sheena Iyengar

“we all make assumptions about the world—based on individual experience and cultural background—that affect our judgment of how that balance should look”

— Sheena Iyengar

“Reflective processing allows us to handle highly complex choices, but it is slower and more tiring than the automatic system. It requires…

— Sheena Iyengar

Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial…

— Sheena Iyengar

As we get older, we get better at choosing in ways that will make us happy. We do a better job at…

— Sheena Iyengar

“but in public school i learned that it was not only natural but desirable that i should make my own decisions. it…

— Sheena Iyengar

“Our beliefs about how much personal control people have over their lives, which are shaped in part by the level of individualism…

— Sheena Iyengar

We began to look at "Why is that?" And a large part of that has to do with the fact that when…

— Sheena Iyengar

The great artist Michelangelo claimed that his sculptures were already present in the stone, and all he had to do was carve…

— Sheena Iyengar

So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal…

— Sheena Iyengar

Are you going to be able to shave your legs? Are you going to be able to get married? So it was…

— Sheena Iyengar

One day I went to the manager and I asked him whether his model was working and he said, "Well, haven't you…

— Sheena Iyengar

The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was…

— Sheena Iyengar

“Life is perpetually testing us not only by administering these "thousand natural shocks" but by making us choose among them. Rarely is…

— Sheena Iyengar

A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these…

— Sheena Iyengar

You know, you take a little infant and you turn on the music mobile on their crib and you find that if…

— Sheena Iyengar

I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in…

— Sheena Iyengar

“Recommendations and categorization are both useful features to seek out when trying to make a difficult decision, because they can benefit our…

— Sheena Iyengar

“The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others’ lives through observation,…

— Sheena Iyengar

“The idealized capitalist system first and foremost emphasizes “freedom from” external restrictions on one’s ability to rise in society’s ranks. At least…

— Sheena Iyengar

“When heuristics don’t yield the results we expect, you’d think we would eventually realize that something’s wrong. Even if we don’t locate…

— Sheena Iyengar

“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s…

— Sheena Iyengar

“Erich Fromm in his 1941 book "Escape from Freedom", about the nature of one of our culture’s most cherished values. Fromm argues…

— Sheena Iyengar

“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask…

— Sheena Iyengar

“True choice requires that a person have the ability to choose an option and not be prevented from choosing it by any…

— Sheena Iyengar

“Changing our behavior purely for the sake of appearances may seem to conflict with the need to be authentic and consistent, but…

— Sheena Iyengar

“ no matter how prepared we are, though , we can still have the wind knocked out of us.”

— Sheena Iyengar